Client
Gaia Reflexology
Services
Business Consulting and Growth Strategy, Logo Design
Year
2022
The client sought advice on advancing her business with modern technology. We recommended implementing a website and booking system, although this work is still pending. In the meantime, we focused on designing a new logo. As with all our logo projects, we provided a wide range of options within the agreed design framework, as shown below. Through collaborative feedback with the client, we were able to refine the options, discarding those that didn’t work and perfecting the design that best suited her needs.
Designing the new logo for Gaia Reflexology was an enjoyable challenge, particularly with the lotus flower as the central theme, symbolising rejuvenation and healing. The client wanted a floral theme, so we incorporated this into the background, which itself was shaped like a lotus flower. The vibrant, earthy green tones represented growth, reflecting the essence of the profession. The main challenge was ensuring the text stood out against such a bold and intricate background, which is generally difficult. However, through trial and error, we arrived at a design that both stood out beautifully and met the client’s approval.
The final design stands out beautifully against the vibrant background, with the chosen font striking the perfect balance between professionalism and a personal touch.
